Marketing for Wood Products Companies

Marketing is a primary determinant of company success. Only by properly identifying what customers want and need on a continual basis, can wood products firms be successful. Competition will only increase in the years ahead. Those companies that have a good understanding of markets and implement a well thought out marketing program to meet their needs will have an advantage in the 21st Century.

The link address is: http://www.ext.vt.edu/pubs/forestry/420-145/420-145.html